How to write copy for your AppSumo listing

Follow these five steps to write compelling copy for your AppSumo listing.

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First, take a moment to look at some examples of successful product pages below. Notice how they blend straight facts and AppSumo’s conversational tone into informative content that gets Sumo-lings excited to buy.

Ready to get started?

The basics

Setting the ground rules
- Total content should be around 150 to 200 words.
- No images or emojis.
- Don't use first person—avoid “we,” “our,” “us,” “me,” “I,” etc.
- Only capitalize proper nouns like your product name or integrations. NO ALL CAPS, Y’ALL.

Title

Your product name will be the title of your listing. No need to worry about this. You’re off to a great start!

1. Intro (1 to 2 sentences)

Describe the user’s biggest pain point and how your product solves it:

Problem
Name the biggest pain point your users face.

Solution
Introduce your product as the specific solution to that pain point.

2. What it does (1 sentence)

Describe what the tool does, no-frills. Plainly state what the product is in a nutshell:

This sentence usually begins with your product name, e.g., “<Product> is an all-in-one platform featuring project management, team chat, time tracking, and reporting.”

3. Features (3-5 sentences)

Describe your product’s features in order of importance:

Describe each feature in 1 to 2 sentences. Give each feature room to breathe with a paragraph space, so these sections aren't just a block of text.

Pro tip

Hit the highlights. Don’t worry about mentioning every single spec—that’s what the product terms and key features are for.

Avoid stats that cannot be proven. It’s tempting, but don’t use words like “guarantee” or “best.” Don’t write “this will 10x your productivity,” “increase … by 85%,” or “this is the best deal ever."

Don’t mention direct competitors. You can name-drop integrations, but avoid claims about similar products in your industry, such as “the better alternative to PayPal” or “10x more effective than Mailchimp.” Show how you’re better—don’t tell it.

Write everything out in complete sentences. No bullet points.

Our cardinal rule: Make jokes, but never make fun of the audience.

4. Conclusion  (3-5 sentences)

Restate your intro, adding a call-to-action:

Restate how your product solves the pain point clearly and succinctly.

End with a strong call-to-action that will have readers itching to purchase your product, e.g., “Accelerate your project management today!”

5. Edit  (2 editing sweeps)

Once it’s written, review your copy:

Edit for clarity
Can you simplify anything? Can you turn long sentences into two short sentences? Did you run your copy through a spelling/grammar check?

Edit for specificity
Can you get more specific? What is it about your product that’s different from anything else on the market? What are the stakes (the real pain point) if someone doesn’t buy your product?

Now, let’s take a look at two examples of this process in action:

Example 1

Intro: Line 1 - Paint Point
Booking podcasts is an awesome source of traffic—you know that—but how do you even get started with the process?
Into: Line 2 - Name your product and how it can help
The Podcast Pitch Kit is the step by step solution for understanding how to pitch and book podcast shows easily and effectively.
Body: Point 1
From building your unique press page to creating your email pitch—this system will help you actually get noticed in the first place, instead of those pitches going into the trash can!
Body: Point 2
And don't worry about keeping track of pitches—they provide a Podcast Pitch Tracker, so you'll know exactly when to submit and follow up. The goal is for you to outsource this process so you'll eventually just be showing up for the interview.
Body: Point 3
The Podcast Pitch Kit’s 'Train Your VA' section will include a Trello board so you can give the research and pitching to your virtual assistant in one click.
Conclusion: Restating the solution
There's no faster way to get your business in front of millions of listeners than by being a podcast guest. Ready to start guesting on podcasts?
Conclusion: Call to action (that includes the product name)
Get lifetime access to Podcast Pitch Kit today!

Example 2

Intro: Line 1 - Paint Point
Productstash is the all-in-one tool for roadmaps, product updates, and collecting ideas.
Into: Line 2 - Name your product and how it can help
Product managers can use Productstash to build & customize product roadmaps, announce product updates & news, and collect ideas directly from customers.
Body: Point 1
Create, publish, and embed product roadmaps. Within Productstash, you can create public roadmaps to easily keep your stakeholders and customers up-to-date with what you're working on as well as what you have in the pipeline.
Body: Point 2
Productstash helps you announce product updates and link them directly to roadmap deliverables that are completed. You can publish product news, announcements, or general information you want to notify your users about -- all of which is delivered through an interactive widget.
Body: Point 3
Within Productstash, you can collect and prioritize product ideas. The community can submit and vote on ideas, which allows you to collect valuable feedback directly from your customers.
Conclusion: Restating the solution
It’s easier than ever to keep your stakeholders and customers up-to-date on product releases.
Conclusion: Call to action (that includes the product name)
Access Productstash today!

That’s it! We’re so excited for you to start selling on AppSumo Marketplace. If you need any other help creating your listing, check out our