Launch to 1.5 million entrepreneurs who buy software
AppSumo is where high-quality software meets a buying audience. We invest in your marketing, you focus on your product. No upfront cost — we only earn when you do.
$113M+
Paid directly to partners — and counting
1.5M
Active entrepreneur community
$17B
Raised by partners post-launch
25K
Plus members (power buyers)
20K
Affiliate & ambassador network
Trusted by high-growth software companies
What you get
A full marketing engine — at zero upfront cost
We invest thousands of dollars in promoting every partner launch. You get an entire marketing department working for you from day one.
Email to 1.5M+ subscribers
Dedicated sends and tool-drop placements to our active email list of software buyers — not tire-kickers.
40% of partner revenue from email
Paid ads on your behalf
We run Google and Meta campaigns for top performers. The average product receives $10K–$25K in ad spend at no extra cost.
$100K+ for top performers
20K affiliate & ambassador network
YouTube creators, bloggers, and influencers who produce in-depth reviews and drive high-intent traffic to your deal.
7 years of network building
Dedicated launch support
Our team of account managers is with you every step of the way to make sure you have the most successful campaign possible.
1:1 Support
Direct customer feedback
Real users give you honest reviews, feature requests, and testimonials — the kind of product insight you can't buy.
Avg. 4+ star review goal
VC signal & credibility
Partners have raised over $17B post-launch. An AppSumo campaign shows investors your product has real market demand.
$17B raised by partners
How it works
From application to revenue in 4 steps
We're selective — we only work with serious companies that are the right fit for our audience, that's what makes an AppSumo launch valuable for both sides.
Apply
Submit your product for review. Our team evaluates product quality, market fit, and partner stability.
~10% acceptance rate
Prepare
We collaborate on deal structure, pricing, and your listing. You beta-test with real users before going live.
Dedicated partner manager
Launch
Your product goes live to 1.5M+ entrepreneurs. We activate email, ads, affiliates, and video campaigns.
60-day campaign window
Scale
Top performers unlock more marketing resources. You keep the customers, the reviews, and the momentum.
Growth continues post-campaign
Is this right for you?
We're looking for quality software companies
We evaluate every application on product functionality, partner stability, market performance, and value to our community.
AppSumo is not exclusively lifetime deals, either. If you made an awesome product, we want to work with you.
Great fit
Working product— not a beta or coming-soon concept. Your tool solves a real problem today.
Stable business— you have runway, a team, and a track record that shows you'll be around long-term.
Built for entrepreneurs— your audience overlaps with small business owners, marketers, creators, and agencies.
Ready to engage— you'll respond to reviews, support customers, and treat Sumo-lings like first-class users.
Not the right fit
Pre-launch or vaporware— we don't list products that aren't fully functional and ready for users.
No customer support plan— if you can't handle support volume, it hurts both of us.
Quick cash grab— we invest heavily in your launch. We need partners committed to their product's future.
Consumer-only products— our audience buys tools for work, not personal entertainment apps.
Partner stories
Hear from companies who launched with us
"AppSumo started getting us sales on the first day with no promotion! We were blown away by the number of signups. But the greatest accomplishment, by far, was the feedback — every feature request really helped us focus our roadmap."
↑ Sales from day one
Andrew Walters
Co-founder, Viddis.com
"I would say it's a win-win for everybody. You can test your market and see if your product is something people actually want. The direct access to users who really use your product is invaluable."
↑ Market validation
Guillaume Moubeche
CEO, Lemlist
"The biggest benefit for me has been making connections with new customers, understanding how they use our products, and having their feedback shape the products that we plan to create next."
↑ Product-market fit
Lynette Chandler
Founder, Thrive Anywhere
EARNING POTENTIAL
How much can you earn?
Campaign revenue depends on product quality, market fit, and pricing. Here's what our partners typically see over a 60-day campaign.
Marketplace launch
Average performer
$40K–$80K
60-day campaign
High momentum
Top performer
$100K–$400K
60-day campaign
Best in class
Elite performer
$400K+
60-day campaign
*Earnings based on top 50% of Marketplace partners within each category across a 12-month period. Actual earnings vary by product, pricing, and campaign performance.
Frequently asked
Common questions
Nothing upfront. Listing is 100% free with no hidden fees. We operate on a revenue share model — we only make money when you make money. Revenue share rates are negotiated based on your product category and expected performance.
About 10% of applications are accepted. We evaluate every product on functionality, partner stability, market fit, and value. This selectivity is what makes an AppSumo endorsement meaningful to our 1.5M+ community.
Most campaigns run approximately 60 days. During that window, you'll receive marketing support including email placements, potential paid ad campaigns, affiliate promotion, and more — with top performers unlocking additional resources.
Most deals on AppSumo are structured as lifetime deals, but we also work with partners on annual pricing and other structures. Our team will help you design a deal that works for your business model and growth goals.
You keep every customer, review, and connection you made. Many partners see continued growth in traffic, brand awareness, and signups long after their campaign ends. Top performers may also be invited for return campaigns or event features.
Marketplace is our standard track for software products ready to reach a new audience. Select is our premium tier for established SaaS companies looking to scale globally — it includes dedicated marketing campaigns, priority placement, and higher marketing investment from our team.
Ready to reach your next 10,000 customers?
Join thousands of software companies who've launched on AppSumo. Application takes about 5 minutes.
Part of the Sumo family with SendFox and TidyCal
