Launch to 1.5 million entrepreneurs. No upfront costs.
AppSumo is where great software gets discovered. We handle the marketing, you focus on the product. We only earn when you do.
$113M+
Paid directly to partners — and counting
1.5M
Active entrepreneur community
$17B
Raised by partners post-launch
25K
Plus members (power buyers)
20K
Affiliate & ambassador network
Trusted by high-growth software companies
What you get
We’re your marketing engine.
We invest thousands of dollars in promoting every launch. You get an entire marketing department from day one: emails, paid ads, affiliate, and more.
Email to 1.5M+ subscribers
Dedicated sends to an active list of buyers, not tire-kickers.
40% of partner revenue from email
Paid ads on your behalf
We run Google and Meta campaigns for top performers. Up to $25K in ad spend, on us.
$100K+ for top performers
20K affiliate & ambassador network
YouTube creators, bloggers, and influencers driving high-intent traffic to your deal.
7 years of network building
Dedicated launch support
Get a team of account managers with you from application to close.
1:1 Support
Direct customer feedback
Honest reviews and feature requests from real users. Insights you can't buy.
Avg. 4+ star review goal
VC signal & credibility
Partners have raised $17B post-launch. An AppSumo campaign proves demand to investors.
$17B raised by partners
How it works
Four steps from application to revenue.
We're picky. That's what makes a launch here valuable.
Apply
Submit your product for review. Our team evaluates product quality, market fit, and partner stability.
~10% acceptance rate
Prepare
We collaborate on deal structure, pricing, and your listing. You beta-test with real users before going live.
Dedicated partner manager
Launch
Your product goes live to 1.5M+ entrepreneurs. We activate email, ads, affiliates, and video campaigns.
60-day campaign window
Scale
Top performers unlock more marketing resources. You keep the customers, the reviews, and the momentum.
Growth continues post-campaign
Is this right for you?
We're looking for serious software companies.
We review every application on functionality, stability, market fit, and value to our community.
(P.S. we’re not exclusively lifetime deals, either. If you made an awesome product, we want to work with you.)
Great fit
Working product— not a beta or coming-soon concept. Your tool solves a real problem today.
Stable business— you have runway, a team, and a track record that shows you'll be around long-term.
Built for entrepreneurs— your audience overlaps with small business owners, marketers, creators, and agencies.
Ready to engage— you'll respond to reviews, support customers, and treat Sumo-lings like first-class users.
Not the right fit
Pre-launch or vaporware— we don't list products that aren't fully functional and ready for users.
No customer support plan— if you can't handle support volume, it hurts both of us.
Quick cash grab— we invest heavily in your launch. We need partners committed to their product's future.
Consumer-only products— our audience buys tools for work, not personal entertainment apps.
Partner stories
Hear from companies who launched with us
"AppSumo started getting us sales on the first day with no promotion! We were blown away by the number of signups. But the greatest accomplishment, by far, was the feedback — every feature request really helped us focus our roadmap."
↑ Sales from day one
Andrew Walters
Co-founder, Viddis.com
"I would say it's a win-win for everybody. You can test your market and see if your product is something people actually want. The direct access to users who really use your product is invaluable."
↑ Market validation
Guillaume Moubeche
CEO, Lemlist
"The biggest benefit for me has been making connections with new customers, understanding how they use our products, and having their feedback shape the products that we plan to create next."
↑ Product-market fit
Lynette Chandler
Founder, Thrive Anywhere
EARNING POTENTIAL
What does a launch pay?
Here's what our partners typically see over a 60-day campaign.
STANDARD launch
Average performer
$40K–$80K
60-day campaign
High momentum
Top performer
$100K–$400K
60-day campaign
Best in class
Elite performer
$400K+
60-day campaign
*Earnings based on top 50% of partners within each category across a 12-month period. Actual earnings vary by product, pricing, and campaign performance.
Frequently asked
Common questions
Nothing upfront. We run on revenue share, so we only make money when you do. (Revenue share rates are negotiated based on your product category and expected performance.)
About 10%. We evaluate every product on functionality, partner stability, market fit, and value. That selectivity is what makes an AppSumo endorsement mean something.
Most campaigns run about 60 days with full marketing support throughout (email placements, potential paid ad campaigns, affiliate promotion, etc.). Top performers unlock even more.
Nope. While most partners do, we also work with partners on annual pricing and other structures. We’ll help you design a deal that works for your business model and growth goals.
You keep every customer, review, and connection. Many partners see continued growth in traffic, brand awareness, and signups long after their campaign ends. Top performers may also be invited for return campaigns or event features.
Most partners launch on AppSumo and build from there. Select is a premium badge earned by top performing partners. It comes with dedicated marketing campaigns, priority placement, and a higher investment from our team.
Ready to reach your next 10,000 customers?
Join thousands of software companies who've launched on AppSumo. Application takes about 5 minutes.
Part of the Sumo family with SendFox and TidyCal
