Launch your SaaS to 1.5 million buyers who actually pay
Built it with a team of ten or a weekend in Cursor? AppSumo emails it, advertises it and sends affiliates to it. No upfront fees. We only earn when you sell.
If people would pay for it, you can apply
SaaS
B2B and prosumer tools with real users and a roadmap.
AI tools
Agents, writers, voice and video tools. Our buyers try AI first.
Vibe-coded apps
Built with Lovable, Bolt, Cursor or Replit? Fine, if it works and you'll support it.
Templates and courses
Notion templates, design assets, courses, ebooks.
A marketing team from day one
We invest big-time in promoting our launches. You get an entire marketing department from day one: emails, paid ads, affiliate, and more.
Email to 1.5M+ buyers
About 40% of partner revenue comes from email.
Ads we pay for
Google and Meta campaigns for top performers, up to $25K in spend.
20K affiliates
YouTubers, bloggers and newsletters who review new launches.
Honest reviews
Buyers leave public reviews and feature requests. Expect blunt feedback.
Four steps from application to payout
Every product gets vetted.
Apply
We look at product quality, fit and whether you'll be around in a year. About 10% get in.
Prepare
We agree price, deal terms and your listing with you.
Launch
Your deal goes live to 1.5M+ entrepreneurs with email, ads and affiliates behind it.
Get paid
Keep 95% of sales from buyers you bring, 70% from buyers we bring. Paid 60 days after each month ends.
We're looking for serious software companies.
We review every application on functionality, stability, market fit, and value to our community.
(P.S. we’re not exclusively lifetime deals, either. If you made an awesome product, we want to work with you.)
Great fit
Not the right fit
We're picky on purpose.
See how we vet every product before it reaches our community.
Hear from companies who launched with us
Sales from day one
"AppSumo started getting us sales on the first day with no promotion! We were blown away by the number of signups. But the greatest accomplishment, by far, was the feedback — every feature request really helped us focus our roadmap."
Market validation
"I would say it's a win-win for everybody. You can test your market and see if your product is something people actually want. The direct access to users who really use your product is invaluable."
Product-market fit
"The biggest benefit for me has been making connections with new customers, understanding how they use our products, and having their feedback shape the products that we plan to create next."
Fair revenue share
"I think AppSumo has the fairest revenue sharing plan anywhere on the planet."
What does a launch pay?
Here's what our partners typically see over a 60-day campaign.
*Earnings based on top 50% of partners within each category across a 12-month period. Actual earnings vary by product, pricing, and campaign performance.
Common questions
How much does it cost to list on AppSumo?
Nothing upfront. We run on revenue share, so we only make money when you do. (Revenue share rates are negotiated based on your product category and expected performance.)
What's the acceptance rate?
About 10%. We evaluate every product on functionality, partner stability, market fit, and value. That selectivity is what makes an AppSumo endorsement mean something.
How much will I make?
It varies a lot. Some partners get 1,000+ new customers in a month. Others get single-digit sales. Products with clear value and good reviews do best.
When do I get paid?
60 days after the end of each sales month, on the first business day, to match the 60-day refund window.
How long does a typical campaign last?
Most campaigns run about 60 days with full marketing support throughout (email placements, potential paid ad campaigns, affiliate promotion, etc.). Top performers unlock even more.
How is this different from Product Hunt?
Product Hunt gets you attention for a day. AppSumo sells your product to buyers for the length of the campaign and pays you for each sale.
Can I launch an app I built with AI tools?
Yes, if it works reliably, has a real use case and you can support buyers after launch.
Do I have to offer a lifetime deal?
Nope (except for AppSumo Radar, where we're only supporting lifetime deals). While most partners do, we also work with partners on annual pricing and other structures. We'll help you design a deal that works for your business model and growth goals.
What happens after my campaign ends?
You keep every customer, review, and connection. Many partners see continued growth in traffic, brand awareness, and signups long after their campaign ends. Top performers may also be invited for return campaigns or event features.
What's a Select deal?
Most partners launch on AppSumo and build from there. Select is a premium badge earned by top performing partners. It comes with dedicated marketing campaigns, priority placement, and a higher investment from our team.
Ready to reach your next 10,000 customers?
Join thousands of software companies who've launched on AppSumo. Application takes about 5 minutes.
