Ready to list on

Marketplace?

Anyone with a market-ready product can list on AppSumo. Let’s get started.

Start selling

Get paid. No upfront fees.

Beginner's guide

Launching your product on AppSumo Marketplace is as easy as:
1. Prepare

Create the assets you need for submission.

2. Self-list

List your product through our portal.

3. Launch

Start spreading the word—and earning.

prepare

The basics

prepare

What you’ll need to list your product

  • AppSumo account (sign up)
  • Cover image
  • Copy
  • Listing price
  • Email address for support
  • Images of your product
  • Redemption flow materials
    *See below for more info
prepare
HOW TO CREATE YOUR

Marketplace brand assets:

1. Images

Create high-resolution images that show off your product.

View image recommendations

2. Copy

Craft feature-packed content that converts.

Note you’ll also upload a list of key features in Step 5: Pricing.

3. Pricing

Set the price that feels right to you.

Read more about getting paid

“The recipe for a successful launch is writing a nice product description and providing the best pictures to showcase your product. Once your product is featured on AppSumo you should try your best to get as many 5-star reviews as soon as possible."

THOMAS KRASKA

Cofounder of LinkHelp

BUYERS

How buyers will get your product

Redemption is the final step of the checkout flow. It’s how buyers will receive your product. With Marketplace, buyers will either:

Video coming soon!

Redemption setup (codes only)

Let’s talk code-based redemption. You can set up redemption one of two ways:

Static URL redemption

Buyers get a code (that you submitted) and follow a static URL to a landing page on your website where they can redeem it.

Dynamic URL redemption (advanced)
Buyers get a dynamic URL with a unique AppSumo code embedded in it, allowing the AppSumo code to be applied with one click.

Example: yourproduct.com/appsumo/XXXXXXX

LAUNCH

What you’ll need for code-based redemption while self-listing

In order to streamline self-listing, here are four items to prepare:

“From my perspective, I think the key is the communication with the community (the Sumo-lings). It was so inspiring to read their input and feature requests 😍 This was a great experience.”

SEBASTIAN KRAUS

CEO of GuidePlugin

LAUNCH

What to expect after launch

Have an action plan for marketing your product

After your listing goes live:

  • Be ready to answer questions on your listing page
  • Prepare your support team for an increase in users
  • Email buyers to ask for reviews (codes only)

Tools for seller success

Promotion is a crucial part of making your launch a success. To boost discoverability in the Marketplace Collection, we encourage you to focus on getting more traffic, purchases, and reviews on your listing.
Seller success guide

10 years of software marketing experience condensed into an actionable playbook for marketing your product.

Friendly support

Our incredible Marketplace team is there for you every step of the way. We’ve got your back

Seller portal

Access the Marketplace seller portal to track total sales, revenue, and edit certain elements of your listing.

“I'd say the most significant benefit of working with AppSumo is gaining access to an avalanche of valuable feedback from users that know their products. Thanks to everyone that has reached out so far for a chat. It's been great!”

RIKKI PITT

Founder of Jemcode and Paced Email

Our business is helping yours

Start selling