We're picky.
Not everything makes it onto AppSumo. Here's how we vet every product before it reaches our community.
(P.S. we’re not exclusively lifetime deals, either. If you made an awesome product, we want to work with you.)
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Quality Standards
Every product goes through a serious review.
Product testing
Every tool goes through our intensive 25-point checklist. No AI wrappers or early-stage tools. We’re looking for trending categories, customer demand, and fleshed out features. Our team vets founders on things like company structure, paid customer count, marketing strategy. If a tool passes through those checks, our Beta-lings stress test the hell out of it, scoring it on UI/UX, features, integrations, pricing, and more.
TL;DR: Many enter, few survive (less than 3%). Does the tool actually do what it says it does? If not, it doesn't get a launch date.
Active development
We look for builders, not coasters. If a tool hasn't shipped an update since X was Twitter, it's not making the cut. We want active roadmaps, changelogs, and responsive teams, AKA signs that real people are investing in making the product better.
Real products, real founders
If a founder won't put their name on it publicly, that's a red flag. We ID verify, we check for fake testimonials, and we reject vibe-coded MVPs pretending to be finished products. We love seeing founders actively talking about their tools on LinkedIn and being part of the conversation. If a tool smells off, it doesn't get listed.
Viability & stability
Can this company actually support the customers it acquires? A great tool from a company that's six weeks from going under is a time bomb. That’s why we evaluate runway, revenue model, and deal structure to make sure partners can deliver long-term.
Solving a real problem
Paying customers. Real reviews. Genuine traction. If people are already voting with their wallets, that tells us something. If they're not, that tells us something, too.
partner testimonials
So why bother?
Because it works. Launching on AppSumo means getting paying customers on day 1, feedback that transforms your product, and a marketing team behind you every step of the way. But don’t just take our word for it…
Launched Lemlist with his last $1,000 on AppSumo. Today, it's a $150M company.
Guillaume Moubeche, Founder of Lemlist
Credits his AppSumo launch with helping UserGuiding raise their seed round: “We couldn't be where we are now without the lifetime deal.”
Mert Aktas, Founder UserGuiding
"Probably the best place to launch your product."
Swami, Founder of Swipe Pages
RETURNING PARTNERS
Back for seconds? We check the receipts.
Partners who've launched with us before still go through everything above. Plus, we pull the tape on how their last campaign went.
Campaign performance
How well did the product do?
Refund rates
Are customers keeping it?
Community reviews
What are customers saying about it?
Product improvements
What's changed since last time?
These standards exist because our community trusts us to bring them good stuff. We don't take that lightly.
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Part of the Sumo family with SendFox and TidyCal
